Tuesday, February 09, 2010

Amazon tweaking Macmillan?

Last Friday evening, Amazon relisted the Macmillan titles after their weeklong freeze. Evidently the new pricing awaits the arrival of the IPad in March. The kindle edition of Kristin Hannah's new "Winter Garden" is available today for $8.24 - even lower than the $9.99, which triggered Macmillan's action. The devaluation of the book continues, and Amazon continues to seek market share while appearing to be the "consumer's" best friend. Amazon's actions have demonstrated the dangers of consolidated power and hopefully the buying public is beginning to see that we need to be careful what we wish for (there may be a higher cost later for low prices now).

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